Deciding on the name of your business is one of the most important decisions you will make. However, it’s not an easy task, and you have to get it right! The wrong name can harm the growth and success of your business.
However, the right name will enable you to establish a strong brand identity that connects with your audience. It will also make it easier to market your business.
To help you make the right decision, here are ten tips to guide you.
#1. Brainstorm ideas
It can take a while to come up with the right name. However, it all starts with brainstorming to generate ideas. The more ideas you can come up with the better, ideally, you want to have three or more solid names that you can then filter through to find the winner.
#2. Ensure it’s easy to spell
The name you choose should be easy to spell. If it’s not, people might misspell it when they search for your business on Google and other search engines. Which, of course, means they might not find your business.
#3. Keep it short and simple
In addition to being easy to spell, your name should be short and simple. Keep it to one or two words (3 max if they are all short). This will make it easier for people to remember.
#4. Don’t pick a limiting name
This won’t apply to all businesses, but you should be careful about picking a name that limits your future growth. For example, let’s say you want to sell wine through an online store, so you choose the name “The Wine Store.” However, if in the future you decide to sell beer and spirits, the name will no longer be appropriate.
#5. Choose a name that means something
Google, Yahoo, and Bing are all very cool names. However, they don’t have any real-world meaning, and such names take a lot more time to build brand recognition. It’s better to choose a name that your audience can instantly connect with or one that provides a clue as to what your business does.
#6. Make sure it’s available
Ensure your name is not in use by another business. Perform a search on Google to see if it’s in use, check GoDaddy to see if the domain is available, run a secretary of state and trademark search, and check social platforms.
#7. Choose the .com domain extension
If you have an online business that sell’s to a global market, you should choose the .com domain name extension. There are other extensions such as .net, .name and .io. However, they are not as recognized or trusted by people as the .com.
#8. Do the radio test
The radio test helps you determine if your domain name is easy to remember and spell. To do this, give friends your business name over the phone and see if they can write it correctly. You could also send a voice message to friends, and ask them to respond by typing out the domain name in a text.
#9. Get feedback
Ideally, you should have about three potential names, but before you take the plunge and choose one. You should ask for feedback from your family, friends, and other acquaintances in your circle.
Ultimately, the final decision is yours, but feedback can help you discover potential issues with your name that you might not have considered.
#10. Give it time
Once you have whittled your name selection down to a final contender, don’t pull the trigger just yet. Give yourself a few days to mull it over to make sure you are truly happy with your choice. The last thing you want is to regret your decision down the line.
Over to you…
As I said at the top of the post choosing the right name is essential for the growth and success of your business. However, it takes time to come up with a winning name that you are happy with, so be patient, and don’t rush the process.
Now that you know what to do, it’s time to start brainstorming.